A Quick Reference

To save you a little time from going through the entire Style Guide.  Below are the official colors and fonts.

 

Brand Messaging

Word of Life – “Experience Your Faith”
Bible Institute – “Deepen Your Faith”
Camps – “Launch Your Faith”
Events – “Refresh Your Faith”
Local Church Ministries – “Grow Your Faith”
International Ministries – “Share Your Faith”

Primary Brand Colors

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Dark Blue – PMS 548C CMYK = 73 / 0 / 0 / 73 RGB = 0 / 79 / 104 html #004F68
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Light Blue – PMS 2195 CMYK = 48 / 0 / 0 / 0 RGB = 115 / 209 / 245 html #73D1F5
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Charcoal Gray / Black – BLACK 90% CMYK = 0 / 0 / 0 / 90 RGB = 65 / 64 / 66 html #414042
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Medium Gray – BLACK 50% CMYK = 0 / 0 / 0 / 50 RGB = 147 / 149 / 152 html #939598
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Light Gray – BLACK 20% CMYK = 0 / 0 / 0 / 20 RGB = 209 / 212 / 211 html #D1D4D3

 

Sub-Brand Accent Colors

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Bible Institutes – CMYK = 73, 0, 0, 42 RGB = 0, 126, 161 HEX = #007EA1
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Youth and Family Camps – CMYK = 48, 0, 0, 0 RGB = 115, 209, 245 HEX = #73D1F5
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Local Church Ministries – CMYK = 16, 97, 84, 6 RGB = 196, 43, 54 HEX = #C42B36
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International Ministries – CMYK = 6, 47, 94, 0 RGB = 233, 149, 49 HEX = #E99531
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Events – CMYK = 71, 1, 40, 0 RGB = 54, 186, 172 HEX = #36BAAC

 

Typography/Fonts (click to download)

Primary – Helvetica

Secondary – Merriweather

Web Primary – Merriweather

Web Secondary – Roboto or Roboto Condensed

Not all Word of Life logos are shown on the following pages, but the general Word of Life logo is to be used as an example of how to treat all of our logos. All Word of Life logos are to be used as they are in their approved setups, orientations and color arrangements. Do NOT change the color of the logos from the approved versions, take apart the logos or alter the logos in any way.

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